A weathered wall sign is adorned with this brewery’s featuring their hop crab mascot.
 
 

BLUE CRAB BREWING COMPANY

Branding, Package Design, Brand Guidelines and Illustration

 
 
Blue Crab Brewing Company’s exterior blade sign.
 
 

This craft beer destination comes to life with the emergence of a familiar mascot, embodying the essence of the brand. A fresh mark and identity system, boldly unique, encapsulates a distinctive brand identity all while delivering a compelling and coherent message that resonates with all who encounter it.

 
 
Heather gray t-shirt imprinted with Blue Crab Brewing Company logo.
Color pallet part of the brand guidelines for Blue Crab Brewing Company.
Typography system for Blue Crab Brewing Company.
Blue Crab Brewing Company crowlers.
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