A fishing program evolved with a playful nod to a famous movie poster, featuring the Vented Wide Mouth Can.
 
 

COORS LIGHT FISHING 

Art Direction and POS Design

 
 
Detailed view of the Coors Light fishing program POS.
 
 

A fishing program evolved with a playful nod to a famous movie poster, featuring the Vented Wide Mouth Can. The sequel took enthusiasts on an exciting Texas Hill Country fishing adventure, complete with a contest for an unforgettable experience.

 
 
The sequel to the Coors Light fishing program.
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