Coors Light Mardi Gras

Coors Light POS offered an all-inclusive trip to Carnivale in Rio De Janeiro.

Art Direction, POS and Coin Design

Coors Light was offered an all-inclusive trip to Carnivale in Rio De Janeiro. To further engage consumers and tie in with the traditional Mardi Gras theme of throwing doubloons, a doubloon was created as an on-premise entry mechanism for the trip giveaway (ABOVE). Limited edition, fine silver doubloons were also awarded as secondary prizes (BELOW).

Limited edition, fine silver doubloons were also awarded as secondary prizes.

COORS LIGHT MARDI GRAS

ALL WORK

Re-branding

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Package Design

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Illustration

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Art Direction

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Brand Guidelines

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Photography

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Brand Strategy

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Animation

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Identity Design

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Squarespace Web Design

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Brand Identity

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Social Media

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Re-branding — Package Design — Illustration — Art Direction — Brand Guidelines — Photography — Brand Strategy — Animation — Identity Design — Squarespace Web Design — Brand Identity — Social Media —