Kiwi Express One Shine OOH

Taxi ad for Kiwi Express for a fast shine for movers. Expressive Kiwi applicator turns shoe care into an art form.

Art Direction, Illustration and Design

A playful take on the gestural brushstroke of the Kiwi Express One Shine as it interacts with the headline.

Kiwi Express One Shine was a new extension of the Kiwi shoe product line promising a fast shine for those on the move. The beauty of the campaign is delivered by the expressive Kiwi applicator creating gestural graffiti-like marks turning the process of shoe care into an art form.

A subway sign encourages people on the move to "Shine Fast. Go Far." in one bold stroke.

The vibrant brushstroke, full of energy, suggests enthusiasm, serving as a reminder of creating good first impressions.

KIWI EXPRESS ONE SHINE OOH

ALL WORK

Re-branding

—

Package Design

—

Illustration

—

Art Direction

—

Brand Guidelines

—

Photography

—

Brand Strategy

—

Animation

—

Identity Design

—

Squarespace Web Design

—

Brand Identity

—

Social Media

—

Re-branding — Package Design — Illustration — Art Direction — Brand Guidelines — Photography — Brand Strategy — Animation — Identity Design — Squarespace Web Design — Brand Identity — Social Media —