Marius Craft Brewery

Branding, Package Design, Illustration, Animation and Social Media Assets

In a recent brand development, this Lyon, France brewery introduced Marius the rooster, a national symbol of France. Marius infused a fresh and vibrant character into every aspect of its identity, from logo to package design — capturing its distinctive essence, and creating a memorable presence in the beer landscape.

Featuring a watercolor of tropical foliage, Marius Craft Brewery's Tropical IPA blends exotic flavors and beer artistry.

Marius the rooster's original sketch blossomed from a key thumbnail sketch, shaping its essence with a creative leap.

The original thumbnail sketch of Marius the rooster was the springboard for the final illustration.

MARIUS CRAFT BREWERY

ALL WORK

Re-branding

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Package Design

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Illustration

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Art Direction

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Brand Guidelines

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Photography

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Brand Strategy

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Animation

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Identity Design

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Squarespace Web Design

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Brand Identity

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Social Media

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Re-branding — Package Design — Illustration — Art Direction — Brand Guidelines — Photography — Brand Strategy — Animation — Identity Design — Squarespace Web Design — Brand Identity — Social Media —